There are many good reasons to start a home based small business. For me it was the allure of being my own boss, taking on the responsibility for the success or failure of the business, and having the power to write my own paycheck based on what I am worth rather than what my job was worth.
Being an entrepreneur is definitely not for everybody. It is challenging mentally and emotionally. If you are someone who does not deal well with being overwhelmed, forget it. You will never make it. It requires a level of focus under pressure that is beyond the ken of normal people.
You will need to be comfortable taking risks that others would not, and be able to make decisions quickly and then do whatever it takes to make them come out right.
You must be prepared to invest your time and money in your business, and in your education. In fact you must work harder on your self than you do on your business for you are the heart of your business. It is up to you to give life to your business, and it will be a reflection of who you are. The better you become, the better your business will be.
It is also important to guard your associations. As human beings we are influenced by who we hang out with. If you spend too much time with people who don't believe in you or what you are doing, that is going to rub off on you.
You must be prepared to limit your exposure to negative minded people, and to network with other motivated and successful people. For some people that will mean completely cutting off their current social circle and stepping into a new one.
Because running a successful home based small business is so difficult it is important that you are passionate about and truly enjoy your work. Otherwise you may not be able to overcome the challenges inherent to being an entrepreneur. It is also very important to have a powerful reason why you are doing it. Your passion and your reason why are what will keep you going through the difficult times every entrepreneur faces.
You will want to leverage the power of systems to run your business. Every aspect of your business must be formulated and systemized so it can be easily taught, automated, and reproduced.
The easiest home based small business to get started with is a network marketing company. The business will already be systemized. You will only need to plug in and learn the system rather than have to create it from scratch.
Finally, and most importantly you must be able to reach a large enough market and influence them to use your product or service over the competition. Marketing is one of the most important, and most often overlooked aspects of small business. You must put your offer in front of the people who are looking for it in such a way that they are convinced that you are the best source.
The Internet has 1.5 billion users daily, making it the largest market on the planet. That's 25 percent of the world's population. It has been predicted that in the next 15 years nearly 100 percent of the population will be accessing the Internet. That is over 70 percent growth.
Learning to leverage the power of the Internet and tapping that market will allow you to get your offer in front of more people than if you are only targeting your home town.
Internet marketing is the direction business is moving into the future. Your best bet is to begin learning and mastering those skills now, while there is still massive growth ahead rather than trying to catch up later.
