by Andre Sanchez
A very important element in the growth and success of any home business has to do with the selection of the SEO keyword phrases to use on the site. Actually the most common mistake made here by most home business entrepreneurs is to select keyword phrases that are way too competitive to be of any use to their sites.
When researching keywords, most home business owners will start at the very top and pick the most popular keywords without worrying too much how competitive those keywords are or how realistic it is for their brand new sites to compete for those keywords on the World Wide Web. The result is a lot of frustration as they end up hardly attracting any traffic from search engines.
The right strategy to embrace is the very opposite of what most folks tend to do. It is much more effective to pick out the low traffic keyword phrases that have minimal traffic and then grow with those keywords.
What many webmasters don't seem to realize is that keywords and keyword phrases grow all the time in terms of the traffic they attract and are not static. So if a keyword phrase attracted only 20 hits in a recent month, it does not mean that six months later it will still be attracting that number of hits. Chances are that it will have grown and some have been known to grow 10-fold in a very short space of time.
What this means is that your priority should be to identify keyword phrases that are as relevant as possible to the content on your home business website without placing all the emphasis on the number of hits the keyword is currently attracting on a monthly basis. Remember that rather than focusing on sheer numbers, a website should always seek to attract targeted visitors (no matter how few) rather than general, curious hits. The reason for this is very simple general traffic are less likely to find anything of interest in your site and if you attract too many of them too suddenly, you might find yourself paying for extra bandwidth for visitors who did not benefit you in any way.
One of the key elements that will help you stick to highly targeted traffic are the keywords that you end up selecting. This is in fact the most effective home business SEO strategy than any online entrepreneur or webmaster can undertake.
A very important element in the growth and success of any home business has to do with the selection of the SEO keyword phrases to use on the site. Actually the most common mistake made here by most home business entrepreneurs is to select keyword phrases that are way too competitive to be of any use to their sites.
When researching keywords, most home business owners will start at the very top and pick the most popular keywords without worrying too much how competitive those keywords are or how realistic it is for their brand new sites to compete for those keywords on the World Wide Web. The result is a lot of frustration as they end up hardly attracting any traffic from search engines.
The right strategy to embrace is the very opposite of what most folks tend to do. It is much more effective to pick out the low traffic keyword phrases that have minimal traffic and then grow with those keywords.
What many webmasters don't seem to realize is that keywords and keyword phrases grow all the time in terms of the traffic they attract and are not static. So if a keyword phrase attracted only 20 hits in a recent month, it does not mean that six months later it will still be attracting that number of hits. Chances are that it will have grown and some have been known to grow 10-fold in a very short space of time.
What this means is that your priority should be to identify keyword phrases that are as relevant as possible to the content on your home business website without placing all the emphasis on the number of hits the keyword is currently attracting on a monthly basis. Remember that rather than focusing on sheer numbers, a website should always seek to attract targeted visitors (no matter how few) rather than general, curious hits. The reason for this is very simple general traffic are less likely to find anything of interest in your site and if you attract too many of them too suddenly, you might find yourself paying for extra bandwidth for visitors who did not benefit you in any way.
One of the key elements that will help you stick to highly targeted traffic are the keywords that you end up selecting. This is in fact the most effective home business SEO strategy than any online entrepreneur or webmaster can undertake.
