by Taisia Karaseva
When you are seriously decided to work on your website ranking, you should understand very simple thing - you can't move yourself on the top through some tricks and doing nothing after this - instead you have to contribute to your product consumers community by giving them really new and important information and you have to make it publicly known by placing non-commercial news in media portals. And the common format for this type of community work is Article.
Obviously the more articles the better, however the quality of article, and unfortunately in nowadays reality there is such thing as Search Engine Optimization or SEO, which allows you to play on the some holes or weaknesses in internet search engines, such as google, yahoo, msn. You could expect that in the future the gap will be sealed up, but for our epoch we would like to give you some hints:
1. Why Article? Because article format dictates minimum of advertisement and maximum of new knowledge or author contribution as trusted source of information. This is the reason why article has more trust and potentially get your website higher than other types of news. Also article is typically syndicated and you may expect your article to show up on more websites than where you submitted it.
2. Should I support article with photos and video? Yes, ideally you should, however at this time majority of leading article media sites do not have video upload option, and are limited in pictures upload support. As time goes we expect media portals will be switching to new article formats. However article is not a video or photo blog - again article has new knowledge, while blog is more about author impression or amateur fiction
3. Where to submit your articles. There are a lot of competing websites. You should do you due diligence and analyze the page rank of the media portal - it should be higher than two at least. In some cases you should make an exception and try new and very promising site to see how your article will be ranked by google for instance
4. SEO tricks. We really don't like this gap in internet search engines, however it is obvious - if you place high density of your keywords in the article header and master to publish this article in high ranked media portals - you will be ahead of competition
When you are seriously decided to work on your website ranking, you should understand very simple thing - you can't move yourself on the top through some tricks and doing nothing after this - instead you have to contribute to your product consumers community by giving them really new and important information and you have to make it publicly known by placing non-commercial news in media portals. And the common format for this type of community work is Article.
Obviously the more articles the better, however the quality of article, and unfortunately in nowadays reality there is such thing as Search Engine Optimization or SEO, which allows you to play on the some holes or weaknesses in internet search engines, such as google, yahoo, msn. You could expect that in the future the gap will be sealed up, but for our epoch we would like to give you some hints:
1. Why Article? Because article format dictates minimum of advertisement and maximum of new knowledge or author contribution as trusted source of information. This is the reason why article has more trust and potentially get your website higher than other types of news. Also article is typically syndicated and you may expect your article to show up on more websites than where you submitted it.
2. Should I support article with photos and video? Yes, ideally you should, however at this time majority of leading article media sites do not have video upload option, and are limited in pictures upload support. As time goes we expect media portals will be switching to new article formats. However article is not a video or photo blog - again article has new knowledge, while blog is more about author impression or amateur fiction
3. Where to submit your articles. There are a lot of competing websites. You should do you due diligence and analyze the page rank of the media portal - it should be higher than two at least. In some cases you should make an exception and try new and very promising site to see how your article will be ranked by google for instance
4. SEO tricks. We really don't like this gap in internet search engines, however it is obvious - if you place high density of your keywords in the article header and master to publish this article in high ranked media portals - you will be ahead of competition
